‘Trance-like’: How brands hack psychology of smell to make us spend more

The Sydney Morning Herald - Oct 10, 2026

In the increasingly lucrative field of scent marketing, one Australian company is helping some of the world’s biggest brands hyper-curate their customer experience.

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‘Trance-like’: How brands hack psychology of smell to make us spend more

More News

The world’s richest person is testing Wall Street’s limits

ASX Runners of the Week: Alvo, Pioneer Minerals & Dalaroo

Big Hits: Dalaroo leads with stellar West African gold strike

The Cap Raise Crucible: Big books, broker options and mixed fortunes

An old spectre has returned to haunt Europe and things could get ugly

Aurum strikes rich West African gold trifecta ahead of resource lift

Dalaroo chases more gold after spectacular Côte d’Ivoire hit

Kaiser Reef gold production fuels $40M war chest

Karl Stefanovic buys out his podcast partner

64,000 shades of grey: How dentists, running coaches and restaurants are using AI

Australian shares inch higher as caution reigns

Oliver Curtis’ bid to float Firmus for $44 billion falls over

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