Step by Step Analysis of Tampon Market 2019-23 explores the Industry outlook with trends, types and key players
May 10, 2019
The global tampon market is expected to grow at a CAGR of 5.5% and is projected to reach a market size of US$ 5.3 Bn by 2023. The Asia-Pacific region is expected to witness the fastest growth during the forecast period.
Fremont, United States - May 10, 2019 /MarketersMedia/ —
A tampon is used as a feminine hygiene product during the menstrual cycle. The materials used for making tampons include cotton, rayon, or a blend of both materials.
The factors that are contributing to the growth of the tampon market are – a rise in awareness regarding hygiene and health among the women population is resulting to the rise in demand for tampons over the years. Several companies are focusing on developing new products and new marketing strategies, in order to grab a greater number of customer attention. In Europe and the U.S., according to the Certification mark and the Food and Drugs Administration (FDA) regulations, organic and natural tampons come under class II medical devices. Due to this, various companies follow guidelines while manufacturing feminine hygiene products.
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KEY FINDINGS/RECENT NEWS:
February 2019: Procter & Gamble acquired ‘This is L’, a period care start-up in the U.S. With this new acquisition, the company aims to meet the rising demand for feminine hygiene products. The product portfolio of “This is L” includes tampons, pads, wipes, and liners, which are made up of organic cotton.
Nov 2017: The organic tampon start-up Company, Cora raised US$ 6 Mn in order to launch new feminine hygiene products. With this capital, the Company added applicator-free tampons and liners to its product portfolio.
DROT
The global tampon market is witnessing growth owing to the increasing working women population, coupled with a rise in purchasing power. Additionally, companies are focusing on manufacturing chemical-free tampons, in order to grab greater customer attention. This is also triggering the overall market growth of tampons during the forecast period. However, increasing the risk of cancer, endocrine disruption, and reproductive harm are some of the problems that can be caused by tampons, which in turn, is restraining the overall market growth. Product promotion and other marketing initiatives taken by various companies to educate women about the benefits and use of tampons are generating opportunities for the market during the forecast period.
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COMPANY PROFILES & COMPETITIVE INTELLIGENCE:
The major players operating in the global tampon market are Body wise (UK) Limited, Corman S.p.A., Edgewell Personal Care Company, First Quality Hygienic Inc., Lil-lets Group Limited, Johnson & Johnson, Kimberley-Clark Corporation, Procter & Gamble Co., Svenska Cellulosa Aktiebolaget, and Unicharm Corporation, among others.
The major players operating in the market are focusing on new product development, product launches, and strategies such as mergers and acquisitions, in order to grab greater customer attention. The preference for organic tampons among the women population is generating opportunity for the manufacturers to develop new products.
The online start-up Freda that manufactures tampons and pads has launched AI-powered subscription in order to make sure that tampons and pads reach women on time. When users make a profile on the website of Freda, there is an option where they need to put inputs regarding their last menstrual cycle. The algorithms get to know the user’s period cycles over time, which makes it possible to predict even irregular periods. Based on the tracker, the Company is able to sync the delivery of the products a few days before the period starts.
KEY QUESTIONS ANSWERED
What is the market value and volume of the overall tampon market and segments?
• What are the key segments and sub-segments in the market?
• Which is the largest sub-segment in each segment in the scope of the study?
• What are the key drivers, restraints, opportunities, and challenges in the market and how are they expected to impact the market?
• What are the attractive segments and geographies to invest in?
• What is the market value and volume at the regional and the country level?
• Who are the key market players and their key competitors?
• What are the strategies for growth adopted by the key players in the market?
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Source: MarketersMedia
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