Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

Latest News

New Zealand political leader taped speaking inappropriately

Oct 17, 2018

WELLINGTON, New Zealand — New Zealand's opposition leader has been secretly recorded calling one of his own lawmakers "f---ing useless" and making other questionable remarks as turmoil in the conservative National Party escalated on Wednesday. Simon Bridges said he's apologized to lawmaker Maureen Pugh for making the inappropriate comment. Bridges said he has no intention of resigning after a former close colleague accused him of corruption, initiated a police investigation, and posted the embarrassing phone conversation on Facebook. The events of this week have been startling to many New Zealanders, who are accustomed to a restrained brand of politics. Observers...

Australia shifts on refusal to send refugees to New Zealand

Oct 17, 2018

CANBERRA, Australia — The prime minister has signaled that he could accept New Zealand's longstanding offer to resettle 150 refugees exiled to Pacific islands as long as the Australian Parliament legislates to ban them from ever setting foot in Australia. Prime Minister Scott Morrison said on Wednesday he was willing to brief non-government senators on the travel ban bill. "There is no support for that bill at present," Morrison told reporters. The center-left opposition Labor Party argues that a lifetime ban on refugees ever visiting Australia on a tourist or business visa was unnecessary and against Australia's interests. The conservative...

New Zealand lawmaker accuses opposition leader of corruption

Oct 17, 2018

WELLINGTON, New Zealand — New Zealand's conservative opposition party was in turmoil Tuesday after one of its own lawmakers accused leader Simon Bridges of corruption for hiding a donation from a wealthy Chinese businessman. Jami-Lee Ross made the allegation and then said he was resigning from Parliament. Ross said he regretted his own complicity in a scheme to split the party donation into a series of smaller amounts to avoid it being publicly disclosed. Ross said he planned to provide evidence to police and to release a phone conversation with Bridges that he'd secretly taped. "I believe Simon Bridges is...

The Latest: Tourists in London react to royal baby news

Oct 17, 2018

SYDNEY — The Latest on Prince Harry and his wife, the Duchess of Sussex, who are expecting a child in the spring (all times local): 10:45 p.m. International visitors to Buckingham Palace to see the popular Changing of the Guard ceremony have reacted with joy to the news that Prince Harry and Meghan, Duchess of Sussex, are expecting their first child. A 29-year-old Canadian tourist Braden Fraser from Toronto said that "it's wonderful." Fraser said "I was happy about the first couple of marriages and the children coming. I'm glad to see the monarchy is carrying on. Back home we...

Japan raises concerns over Pacific's debt to China

Oct 17, 2018

WELLINGTON, New Zealand — Japan's foreign minister raised concerns Monday about the high levels of debt accrued by some Pacific Island nations and said his country wants to help resolve the problem. Foreign Minister Taro Kono made the comments while visiting New Zealand, where he met with his counterpart Winston Peters. Some observers have become alarmed at the growth in Chinese lending in the Pacific and worry that small countries such as Tonga and Vanuatu are becoming beholden to China because of their high debt levels. Kono didn't mention China specifically in his comments. But he said the Pacific region...

Stock Markets

About Us

The Morning Herald is a fast news provider in the United States since 2005. Fiercely independent and armed with irreverent intelligence, there’s no other place to get your news other than The Morning Herald.

Contact us: sales[at]themorningherald.com

Subscribe Now!